First impressions count: On passing through the main entrance and vestibule, the eye is drawn through the spacious lobby towards the garden courtyard, and a concierge represents the timeless elegance of PURE. Each apartment is an expression of a distinctive housing culture. Intelligent floor plans provide an optimal sense of space; carefully chosen materials and selected fittings ensure a stylistically confident appearance. The PURE apartments, with loggias, balconies and roof terraces, largely with views over the Spree and the East Side Gallery, lift the Berlin residential culture to a new level. The sophisticated architecture and the distinctive interior are expressions of a unique lifestyle. The majority of the apartments at PURE are intelligently designed 1-bedroom apartments, but there is also a variety of 2-, 3-, and 4-bedroom apartments that fulfil each individual residential requirement. The underground carpark, with charging devices for electrical cars, is a matter of course.
Few places in Berlin condense the city’s new cosmopolitan flair like the Mercedes Platz area on the banks of the River Spree. In the vibrant district of Friedrichshain, a whole new world of entertainment, shopping, work-life and lifestyle businesses, hip Berlin start-ups and labels with an international reputation is opening up. At the same time, visitors from all over the world are flocking to the East Side Gallery and the surrounding neighbourhoods, where the food and nightlife entice with a pure Berlin flair. At the interface between Mitte, Friedrichshain, and Kreuzberg, the residential building PURE is very well integrated in the Berliner Living and well-connected for public transport. Ostbahnhof, for example, is only a 10-minute walk away, the Oberbaum Bridge only 8 minutes. But the highlight is its location in the front row to the Spree and the East Side Gallery. A perfect start for a well located new residential area in the middle of Berlin.